Street food and entrepreneurship in São Paulo


Young chefs now count with a gastronomic fair and gain a platform to test out their tidbits

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A new and young generation of young entrepreneurs is emerging in São Paulo. According to an article made by Estado (a major newspaper in São Paulo), these young entrepreuneurs are gambling in a new trend, street food. In Vila Madalena a cool neighborhood of in the metropolitan São Paulo, there is an open fair which hosts young entrepreneurs.

The newspaper Estado adds that roughly 3000 people showed up at Vila Madalena, to try out new experiments created by young (and veteran) chefs. It was from these events that many great gastronomic entrepreneurs were born. The successful outcome of this event has lead the organizers to expand it to other regions of São Paulo.

According to the Chef Daniela Narciso, the customers prefer really simple ideas, but with a special touch.”They like to understand  how that course is prepared. It is the exchange between the chef and the customer that is very important to create a strong and lasting bond.”

In order to join the event there is a tough selection process that all chefs must go through. After forms were filled out, the organizers will look more carefully to what they call mature projects. Once a project is approved there is a monthly fee to be paid. The turnover of new ventures at this open fair is around 70%. The owners add that it is important to have new things coming in  every month.

Why should you know about street food in São Paulo.

D.O.M Sp

The street food in São Paulo is a very recent thing. The latest law was bypassed by São Paulo’s Mayor Mr. Haddad in December 2013, allowing the presence of the so called “food trucks.” Before, only the open fairs, known as “feirinhas” were allowed in Brazil.

São Paulo is one of the main gastronomic capitals of the world. Counting with a vast array of incredible restaurants, ranging from traditional European and Asian cuisines to the most modern and contemporary options – you would be amazed with the variety São Paulo offers.

The restaurant D.O.M for instance, from the Chef Alex Atala was ranked as the 4th best restaurant of the World until 2012 and Mani, from Helena Rizzo and Daniel Redondo occupied the 51st position.

The food project recently sanctioned by Mr. Haddad, represents an advance for the city of São Paulo, as loads of young entrepreneurs are going to have the chance to show their work, furthermore the city will generate more income, in terms of taxes.



Carlos Monteiro is a Brazilian citizen, graduated in Business Administration by the Catholic University of São Paulo. He lives in Odense, Denmark with his Danish Wife, Cathrine, and their half Danish /Brazilian daughter Ines Marie. You are very welcome to be in contact him at any time.
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