Skyfii embarks on further expansion of data analytics platform in Brazil

Skyfii investment in Brazil

Skyfii (ASX:SKF) has embarked on a significant expansion in Brazil following a new deal with Aliansce Shopping Centres to roll out its ‘IO’ platform of data analytics and marketing services.

The cloud-based Skyfii platform uses existing Wi-Fi infrastructure to allow various types of venues to analyse behaviour of visitors and capture data from those who opt-in to free Internet connectivity.

Aliansce is an industry-leading shopping centre group in Brazil.

The five-year contract will see Skyfii roll out its full platform of three core ‘IO’ services with a planned deployment across 33 centres within the Aliansce Group.

Skyfii has already deployed the ‘IO’ platform in 18 centres in the lead up to signing a formal agreement with Aliansce.

The planned deployment across 33 centres for Aliansce is forecast for completion in mid-2017.

Shopping JK, part of the Iguatemi Group
Shopping JK, part of the Iguatemi Group

This will see Skyfii’s ‘IO’ platform live in over 50 shopping centres in Brazil.

Since opening operations in Brazil 2.5 years ago, the company has achieved continuous growth in the region.

The Iguatemi Shopping Group, another major Brazilian retail player and Skyfii’s first customer in the region, has expanded its portfolio with Skyfii.

Brazilian retail organisations are starting to appreciate the value in guest WiFi and data analytics services to drive business decision-making and provide better experiences for customers.

Skyfii’s clients use the information to provide targeted advertisements, offers to customers and allocate resources more efficiently.

SOURCEProactive Investors
Carlos Monteiro is a Brazilian citizen, graduated in Business Administration by the Catholic University of São Paulo. He lives in Odense, Denmark with his Danish Wife, Cathrine, and their half Danish /Brazilian daughter Ines Marie. You are very welcome to be in contact him at any time.
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