As it builds out is footprint in New Jersey and Brazil, Equinix is expanding its Business Suites product (an offering closer to wholesale) and positioning another new product, Performance Hub, to capture enterprise demand. Karl Strohmeyer, the company’s president for the Americas, gave us an update on its strategy in the region.

Equinix has had a majority stake in ALOG since 2011 and finally acquired the company in July. ALOG gave Equinix home footing in Brazil in the form of four data centers, two in São Paulo and two Rio de Janeiro, the two largest markets in the country. The company just kicked off Phase Two of the RJ2 data center in Rio de Janeiro.

RJ2 is the first Tier III Certified data center in the city of Rio de Janeiro, as well as one of the biggest data centers there at over 160,000 square feet. A rain water harvesting system is one unique touch, expected to reduce water consumption by 70 percent.

Strohmeyer is optimistic about the South American market. “It’s in a unique position – Brazil’s an interesting dichotomy, because it’s closed, but for communications, it’s one of the fastest growing regions in the world,” he said. “It’s also one of the largest, if not fastest growing. We expect that to continue.”

Equinix Data Center in Sao Paulo
Equinix Data Center in Sao Paulo

The data center will be one of the first Equinix facilities to have dedicated space for containers, which will allow customers to ship and drop in their infrastructure within an Equinix data center. Strohmeyer notes that the company is seeing an increase in cross-border business, with containers one potential avenue for those global companies looking to establish presence in Brazil.

Equinix data centers all share a certain aesthetic, and this is true with the four Brazilian data centers that came with ALOG acquisition. “It’s been three and a half years, the company was funded and built within that time frame,” said Strohmeyer. “It looks like a purpose-built Equinix building. It’s important that when a customer deploys anywhere in the world that they get the same experience and SLAs.”



Carlos Monteiro is a Brazilian citizen, graduated in Business Administration by the Catholic University of São Paulo. He lives in Odense, Denmark with his Danish Wife, Cathrine, and their half Danish /Brazilian daughter Ines Marie. You are very welcome to be in contact him at any time.
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