HOTSHOTS: Meet Book2wheel


We kick off this section of DenmarkBrazil with an interview with an upcoming prominent entrepreneur Furqan Rathore. He is the founder of Book2wheel, a startup offering a bike rental service by connecting lenders and renters.

Despite the fact that the City of Odense already offer free bicycles for rent to commuters, these bikes are only available at specific points of the city, in special in the central area. Book2wheel finds the nearest bike to your location, regardless of where you are. Convenience mitigates the costs.

There are many bicycles and motorcycles available for booking with no financial commitment until the rent is finalized. It’s like GoMore for bicycles. The business model is very attractive not only to those who needs a bicycle for a period but also for those who wants to generate quick money out of an asset. For example: students who go abroad for a period can leave their bike available for rent and the startup will do the rest, generating a passive income to students while abroad.

The company started during Furqan’s short visit to the Philippines where he came in contact with danish interns who had an ongoing difficult with transportation in the country. Inefficient public transport and short term need were the propellers of this startup. Nonetheless, the company found fertile ground in a country where bicycles are indeed a much sought mean of transportation. Book2wheel’s head office is now located in Odense, Denmark and is already becoming a popular solution for local commuters, in special among students.

Following the lead of companies such as Uber and AirBnb, who consecrated the term “sharing economy” and serve as flagships of the concept among new entrepreneurs, Book2wheel is taking on the same path. Their service is rapidly spreading to other parts of Denmark and could quickly reach to other countries. This is the type of startups investors should keep an eye out for the coming future.

Quick Stats:

Company: Book2Wheel

Founder: Furqan Rathore

Started: 2014



Carlos Monteiro is a Brazilian citizen, graduated in Business Administration by the Catholic University of São Paulo. He lives in Odense, Denmark with his Danish Wife, Cathrine, and their half Danish /Brazilian daughter Ines Marie. You are very welcome to be in contact him at any time.
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