A study released by the Brazilian Society of Retail and Consumer made available a Ranking with the 50 largest companies of the Brazilian e-commerce. According to the study, B2W Digital, which owns brands such as Americanas.com.br, Submarino.com.br, Shoptime.com.br and Soubarato.com.br, leads the list in revenue.
The Top 20
According to the study, in recent years, the greatest impulse of consumer access to the Internet has been the smartphone, which single-handedly mobility and connection, generating new experiences of consumption and effectively becoming the center of the Brazilian digital culture.
With the slowdown in the economy, mobile phone sales fell by 13.4% in relation to the previous year, with sales of just over 47 million devices, according to the IDC Mobile Brazil Mobile Phone Tracker report.
Even with some domestic manufacturers betting on the handset market, mobiles are mostly imported and, with the dollar at high, it was necessary to carry out three to four pass-throughs in handset prices, which directly affected sales.
While 2013 and 2014 saw the popularization of smartphones, in 2015 there was a change in consumer behavior, which started to invest in more expensive phones and, as a result, the sector’s sales rose 1.2% in the year.
The study presents up to 50 top Brazilian e-commerce websites and can be downloaded in full here (only available in Portuguese).
See other data from the Study:
- The 50 largest e-commerce operations in the country moved, in 2015, a total of 8.3 million EUR. This corresponds to just over 73% of total e-commerce sales, estimated at 11.142 million EUR (Ebit).
- The top 10 of the national e-commerce add up to 6.8 billion EUR in sales, equivalent to 61.5% of e-commerce in the country.
- The 11.142 million EUR handled by e-commerce represents only 2.95% of total retail sales, estimated at 378 billion EUR in 2015.
- The 50 largest e-commerce companies grew 18.2% in revenue in 2015, up from 15.3% in the industry.
- Among the 10 largest Brazilian e-commerce companies, five are multichannel groups and five pure play operators.
- Of the 50 largest e-commerces, 32 are multi-channel and 18 are exclusively online operations.
- The 32 multi-channel retailers represent 34.8% of the sales of the 50 largest e-commerces.
- In 19 of the 32 multi-channel retailers, e-commerce has a share higher than the retail average (2.95%).
- The largest multi-channel retailer in e-commerce sales is Polishop (67% of revenue), followed by Ultrafarma (49%) and Herval Group (39%).
- The 12 multi-category e-commerces among the top 50 online retailers total revenues of 5.5 billion EUR, or 66.4% of sales of the 50 largest and 49.06% of all e-commerce.
- Of the 50 companies listed in the ranking, only 14 are “pure” e-commerces.
- Among the top ten, five have national control.
- The 10 public companies present among the 50 largest e-commerces traded 4.6 billion EUR. The number represents 56.06% of the sales of the group of 50 largest and 41.4% of all Brazilian e-commerce.
- Among the seven multi-channel publicly traded companies in the ranking, only three have in e-commerce a sales channel with a share of over 5% in total revenues.
- Seven of the top 10 online retailers have closed capital, a heterogeneous group that has pure e-commerces and multichannel companies.
- Half of the 50 listed companies have Board of Directors. This group of companies accounts for 6 billion EUR in online sales, or 73.4% of the top 50 and 54.2% of all Brazilian e-commerce.
- Ten companies listed in the ranking had, between 2014 and 2015, sales growth above 100%. Growing leaders were Sunglass Hut (249%) and Eletrozema (217%).
- Eight listed companies operate marketplaces, including the five leaders.
- Fourteen of the top 50 e-commerce companies are over 15 years old.
- Only six of the 50 largest were founded between 2001
- Twenty of the top 50 e-commerce companies emerged between 2006 and 2011, reflecting the continued expansion of the Brazilian economy.