The Led Lamps and Technology in Brazil
LED technology lamps can be up to 70% more economic than regular ones, and are now coming to Brazil at full speed.
The LED technology segment is gaining more space within the Brazilian market. Currently the segment most interested in LED lamps is the commercial sector (comprised by malls and large offices) due to the economy generated by this technology.
LED technology lamps have always been imported in Brazil, but the first steps for local production are happening now. According to Roberto Cardoso, an entrepreneur within the lightin sector in Brazil, the LED technology is a trend that is being adopted all over the globe, as people are becoming more aware of the importance of maximizing the use of energy, using as little resources as possible.
According to Roberto, investing in LED technology in Brazil can be costly. A LED lamp costs around R$ 70 BRL, roughly 200 DKK. In São Paulo, the LED lamps technology will be arising in 2014. The government has recently approved a law which allows the substitution of all regular lams for Led lamps. The lamps in the city of São Paulo will be gradually substituted untill 2017.
According to Mr. Marco Poli, director for Abilux, the Brazilian Lighting Industry Association, LED is already a reality within commercial segments. Maintenance companies which take care of malls and supermarket chains have already required the substitution of their old traditional lamps for new LED technology lamps.
The Lighting industry in the Brazilian Marketet
Abilux points out that Brazil has around 604 industries within it’s the lighting sector. The lighting sector is comprised by luminaires, lamps and reactors. In 2012 all these segments together had total revenues of R $ 3,8 Billion, represented as follows:
- 61% represented by Luminaires sales
- 28% represented by Lamp Sales
- 11% represented by Reactors sales
According to Abilux, the most notable change over the past ten years is how the Brazilians nowadays perceive and give more importance to lighting.
Leonardo Arozena, director for Bronzearte, the second largest importer and distributor of lighting products, told me that end-customers used not to pay too much attention to lighting products when they had to visit a shop to buy supplies to refurbish their homes. Leonardo said that this picture is very different today for several reasons. He believes that the main reason is the income expansion Brazil has experienced over the past years, which allows people to be worried about other stuff beside their very basic needs.