The Coffee Week in São Paulo and Opportunities for Danish Companies

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Sao Paulo’s Coffee Week Kicks Off and Offers Opportunities for Danish Companies

Have you heard about São Paulo’s famous Coffee Week?

Yesterday São Paulo’s second annual Coffee Week kicked off and it promises to bring together a combination of top quality coffee, gourmet chefs, and deliver a well-rounded coffee education to the public.   This awesome gourmet experience is a rare opportunity to experience Brazil’s best coffees all in one place.

With two times more participants this year, the 2nd edition of São Paulo’s Coffee Week started this Monday, the 17th of February.  The idea behind this wonderful event is to celebrate, taste and sip, and hopefully stimulate sales for Brazil’s highest quality coffees.

This event will not only benefit coffee investors but also hopes to boost other local businesses as well.  Participants include sweet shops, rotisseries, bars and even burger joints.  Throughout the streets a coffee/food truck called a “Buzina” (horn) will be catching the public’s attention by distributing cold refreshing coffee and hot espresso.

The founders of this event claim this year’s exciting trend is the vast diversity of refreshing drinks that will be offered.  It is summer in Brazil, and this year’s summer is hot hot hot,  so refreshments such as frappes, iced coffee, and the occasional treat of coffee with ice cream can’t go unnoticed.  São Paulo’s Coffee Week, which is more like a two week event will be happening until Sunday, March 2nd.

The main goal of Coffee Week is to shine light on and celebrate one of Brazil’s national prides, the flavor and taste of coffee.  Despite coffee being popular in almost every Brazilian household and playing a strong role in Brazil’s history, most Brazilians are unfamiliar with the true art that goes into every cup of barista coffee.  Gourmet coffee shops are a rather new trend in Brazil so most citizens are unaware of the methods and science that goes on behind the scenes to achieve that perfect cappuccino.  This festival is a chance for coffee investors to boost their sales but also for those investors to give something back to the community and offer citizens an experience that they will remember for the rest of their lives.


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The coffee culture in Denmark and the opportunities that exist in an event like this…

The coffee culture in Denmark is vastly well known all around the world, this is something that the Danes should be very proud of.  Events such as this can bring together the best from each country, and there are certainly many business opportunities and a huge potential to exchange knowledge and culture for both countries.

Soon you will be able to watch an interview here with Marco Supplicy, the founder and Director of Supplicy Cafés Especiais.  In the interview, he talks about both the opportunities and the challenges that Danish companies face that want to come to Brazil and enter into the coffee trade.  In the interview he discusses the food market, the coffee scene, and much more.  So keep your eyes posted for this wonderful interview which will be published very soon.

Hope you have enjoyed this post and please stayed tuned.  There is much more of the Brazilian coffee topic coming soon.

Mange tak

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Carlos Monteiro is a Brazilian citizen, graduated in Business Administration by the Catholic University of São Paulo. He lives in Odense, Denmark with his Danish Wife, Cathrine, and their half Danish /Brazilian daughter Ines Marie. You are very welcome to be in contact him at any time.

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