Some one million people are expected to gain access to high quality dental care in low-income areas of Brazil following a commitment by the Brazilian dental franchise Sorridents to the Business Call to Action (BCtA), a global initiative aimed at supporting inclusive businesses.
BCtA encourages companies to fight poverty through innovative business models and is supported by the UN Development Programme (UNDP) and other international organizations.
Sorridents has pledged to nearly triple in size, aiming to operate 400 dental clinics by the end of 2016. Founded by a young dentist in 1995, Sorridents is already the largest chain of dental clinics, either fully owned or franchised in Latin America.
These clinics aim to provide accessible, affordable dental care closer to home, typically on the outskirts of large and mid-sized cities, where real estate is more affordable and most low-income people live.
When searching for social innovation in Brazil, the emergence of innovation in underprivileged areas and slums is visible. It is an innovation that arises fr...
Social Innovation in Brazil