Brazilian cyclers went out on the streets, this Friday, the 24th of January, to ask for more respect with them. The idea was to show off their partially or totally naked bodies to complain about the risks of using a bicycle in Rio de Janeiro. The event that happened in Rio de Janeiro was inspired on World Naked Bike Ride, that started 20 years ago and it has already been promoted in several cities all over the world
Some gentlemen got completely naked, while ladies were more controlled, and “just” showed their breasts. The majority of cyclers were wearing bathing suits
Bicycle concept from Denmark,Opportunity in Brazil
The only reason why I’m wrtting about this specific event is tho show Danes, Brazilians still have a lot to learn about bikes. This is definitely an area that is clearly avaiable for Danish companies and institutions that could work closely with private and governmental instiutions, and bring the Danish cycle know-how to Brazil.