Companies expanding globally have taken advantage of investing in fast-growing economies with significant influence on regional and global affairs, such as the BRICS (Brazil, Russia, India, China and South Africa). The internet has been the media through which national boundaries have been crossed, allowing companies to expand and reach once distant markets. For this reason I’ll present you some figures that may encourage you to take on the challenge to trade online in Brazil.
The ecommerce growth in Brazil has been beyond expected for the past 4 consecutive years. According with reports from E-Bit, online trading has grown 24% in 2014 in comparison to 2013. This sounds particularly promising when compared to the 15.8% in the United Kingdom and 13.8% in the US for the same year. Projections for 2015 are of at least another 20% growth.
Here’s a few more key indicators:
– At least 51,1 million people made at least one purchase online in 2014
– The total number of online transactions grew 17%
– Top categories in online sales were fashion and accessories, cosmetics and health products, home appliances, cell phone and accessories, books and magazines in this order.
– Brazil has 140 million mobile phones with access 3G/4G and is the third biggest in number of users, behind only to USA and China.
– M-commerce represents 9.7% of all transactions made online for that year
– In December 2014, 65% of all online purchases originated from smartphone and 35% from tablets (excluding in-App purchases).
Of particular interest, 4 in 10 Brazilians made a purchase online in websites abroad during Christmas period of 2014. The main reasons, as pointed out by consumers, is the lower price of products in comparison with those offered by a national retailer or because the product is not available in the country.